AI is automating routine technical work across many fields, and employers now expect more judgment, communication, and client-facing skill than before — things that are harder to teach and measure. Accounting is a clear example: advisory work is now the field's fastest-growing area, projected to grow 99% over the next three years, and firms say communication and AI fluency matter as much as technical certification for new hires. If your program is facing a similar shift — where the job is changing faster than the curriculum — this session offers a concrete model for responding.
This session will speak about Client Advisory Services (CAS) — what it is, why it's growing, and what it means for the accounting talent pipeline. We'll look at how Intuit's Accounting Futures Program pairs free technical certification with real employer relationships — mentorship and micro-internships. Participants leave with transferable ideas for building advisory skills into any program, and for getting industry partners more involved in student readiness.
Sponsored by:
Thursday September 17, 2026 3:30pm - 4:15pm EDT Conference TheaterHyatt Regency | 2799 Richmond Hwy, Arlington, VA
